Kazakhstan appoints MICE Tourism Ambassadors

Kazakhstan has elected 40 ambassadors since the inception of MICE Tourism Ambassador Program by Kazakh Tourism in 2021

The national company Kazakh Tourism held the annual event MICE Ambassador meeting, electing 10 MICE Tourism Ambassadors of Kazakhstan, Kazinform News Agency cites the Tourism Committee of the Kazakh Tourism and Sport Ministry.

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Kazakhstan has elected 40 ambassadors since the inception of MICE Tourism Ambassador Program by Kazakh Tourism in 2021. They’re believed to promote Kazakhstan as the center of business tourism and attract significant international events in the country.

Thanks to joint work of Kazakh Tourism and MICE Tourism Ambassadors, 11 major world events with participation of around 6,000 delegates have been held. The events’ total contribution to the economy made up 8 million US dollars on average.

MICE tourism offers a significant multiplier effect on economic development of our cities. Business events help reduce the impact of seasonality on the tourist market and provide income for tourism entities. The interest of foreign business tourists in Kazakhstan is on the rise. Our country held major world events in the fields of education, geology, sport, tourism and entrepreneurship. Every invested tenge comes back to our economy threefold. The total revenue is made up of overall spending of foreign delegates, with one delegate spent 1,438 US dollars on average when visiting our country. They include rental of premises and hotel stay as well as spending on transport, food and purchase of other services, said Daniyel Serzhanuly, deputy chairman of Kazakh Tourism.

Next year, Kazakhstan is set to bring together delegates from over 140 countries. Kazakh Tourism and MICE Tourism Ambassadors eye three major international events.

Appointment as a MICE Tourism Ambassador is a great honor and a lot of trust. Together with colleagues, we’re planning to hold a major international geotechnical conference on August next year, which will bring together representatives from 40 countries. It’s a great opportunity to attract business tourists to promote tourism, said Bibigul Abdrakhmanova, Secretary General of Kazakhstan Geotechnical Society.

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This year’s MICE Tourism Ambassadors includes:

Nurlan Baigabylov, teacher-researcher at the Gumilyev Eurasian National University;

Damir Urazymbetov, candidate of architecture;

Bakytzhan Yeshmukhambetov, chairman of the Qaz.AI Association for the Development of Artificial Intelligence in Kazakhstan;

Evgeny Mukhamedzhanov, founder and investor at ECO Network;

Akzhan Yerikkyzy, president of the Kazakhstan Association of Disable People - Patients with Hemophilia;

Abdimanap Zholdassbekov, doctor of pedagogical sciences;

Bibigul Abdrakhmanova, Secretary General of the Kazakhstan Geotechnical Society;

Yakov Voronkov, member of the European Network for Academic Integrity;

Dmitriy Belobrovskiy, president of the Association of Wine Specialists of Kazakhstan;

Anar Tuleubayeva, deputy chairwoman of the Qaz.AI Association for the Development of Artificial Intelligence in Kazakhstan.

The MICE Ambassador meeting 2024 brought together representative of public organizations, tourism departments of Karaganda and Akmola regions, Almaty Tourism Bureau, Astana Development Center. The meeting’s participants discussed the key issues to promote MICS tourism and set the future plans.

Photo: Tourism Committee of the Kazakh Tourism and Sport Ministry.